We started with a question: what happens if you show the working? Not a vague promise about better clothes. The numbers. The fabric, the cutting, the sewing, the journey.
The Wise Index puts those numbers on the same page as the garment. Materials and labour sit beside the margin. Nothing gets hidden under a softer word. These first figures are demonstrative; verified supplier costs will replace them before launch.
A fair margin keeps the lights on and the next idea moving. A community fund gives something back. Both deserve to be seen. Ask harder questions. We will keep making room for the answers.
back to field notes